Saturday, August 13, 2011

Will Mayweather vs Ortiz generate 1 Million PPV buys?

HBO is about to begin its part in promoting the Floyd Mayweather Jr. vs Victor Ortiz fight. Mayweather’s next opponent is Victor Ortiz, who is likely the least known Mayweather opponent he has ever fought on PPV. Ortiz was a fringe 140lbs contender early in 2010 and was the underdog in his fight against Andre Berto in April of 2010. Ortiz secured his fight with Mayweather because of his thrilling
and upset win over Berto. Other than that, most casual boxing fans will be learning about Ortiz for the first time. Mayweather is coming off a long lay-off and has been in the news recently more for his conduct outside the ring than in the ring. For HBO’s part, they will not spare any expense making sure that both HBO PPV fights will get maximum exposure through the media. Following in Showtime’s footsteps, HBO will utilize Time Warner assets like TBS, TNT, and CNN to advertise and replay on HBO 24/7 episodes. Promoters for both fights promise even more exposure and will heavily promote the fight. However, does this mean we should expect record breaking PPV buys? Will replays of 24/7 on CNN result in Mayweather vs Ortiz generating close to 2 million PPV’s of HBO? The mega-fight between Mayweather vs Ortiz, which will be contested for Ortiz's WBC Welterweight World Championship, will take place Saturday, September 17 at MGM Grand in Las Vegas and will be produced and distributed live by HBO Pay-Per-View beginning at 9:00 p.m. ET/6:00 p.m. PT.