company Time Warner, as well as assets from Turner Broadcasting and Time Magazine.
"I looked back at the marketinf plan they had for (Oscar) dela Hoya and Mayweather, and I swear to you, it pales to that," Schaefer said.
Dela Hoya and Mayweather’s 2007 bout generated a record 2.5 million PPV buys. GBP expecting to generate 1.5 million PPV buys from Mayweather vs Ortiz.
"You have the most skilled (boxer) of our generation and you have a young man which I think is a very tough opponent, who has an amazing story, an amazing personality. All that is why I'm convinced that this will be the biggest pay-per-view event of this year," he said.
So far, the most successful PPV event of 2011 was Manny "Pacman" Pacquiao's fight against Shane Mosley, which generated 1.3 million PPV buys. The Mayweather vs Ortiz bout will take place on September 17 in Las Vegas. It will be Mayweather's first bout after a 16-month break from the sport.
